Blyk now live in the UK

Blyk is a new MVNO providing a revolutionary mobile service to the UK market. It's aim is to link young people with brands they like and give them free texts and minutes every month in return for receiving adverts from those brands direct to their handset.

Joining Blyk is currently by invitation only and the network is only recruiting customers in the 16-24 age group. Subscribers will be given 217 texts and 43 minutes every month free in return for receiving up to 6 brand messages a day.

For the advertising brands Blyk is an innovative new media channel, providing direct access to the sometimes hard to reach youth market; enabling them to create awareness, build relationships and drive sales.

More at Blyk