New iFilms rental service for iPhone?

I stumbled across an interesting article today; it seems that some busy little bee has cracked the coding of the latest iPhone firmware update. Apart from the expected security patch, there was the following section of code:

pumpkin:~ pumpkin$ strings /usr/local/share/iphone-filesystem/usr/libexec/lockdownd grep -i rental
trigger_rental_bag_verification: Could not retrieve FairPlayID
trigger_rental_bag_verification: Could not initialize FairPlay context
trigger_rental_bag_verification: Could not verify the rental bag response: %d
load_rental_bag_request: Could not retrieve FairPlayID
load_rental_bag_request: Could not initialize FairPlay context
load_rental_bag_request: Could not generate rental bag request
load_rental_bag_request: Could not create mutable dictionary
load_rental_bag_request: Could not create CFData from request message
load_rental_bag_request: Could not create CFArray
load_rental_bag_request: Could not create CFNumber from indice
RentalBagResponse
RentalBagRequest
pumpkin:~ pumpkin$

This ties in with various references to rental in code from iTunes 7.5 and seems to suggest that we might be getting an online rental service, as previous rumours have suggested. Speculation on pricing is still rife, but it would have to be quite cheap to tempt us away from our existing rental services.

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